Background
Black Duck Flooring is a flooring specialist based in Chichester, serving customers across West Sussex with high-quality supply, installation, and restoration services. The business has built a strong reputation for craftsmanship, attention to detail, and a personal approach to every project. On its website, Black Duck Flooring describes itself as focused on delivering premium flooring solutions for homes and businesses, with services spanning wood flooring, sanding and restoration, LVT, and commercial flooring.
Established on 13th September 2019, Black Duck Flooring has grown into a trusted name in the local flooring market. Truth Digital met owner Ben Burns in 2024, and from there began supporting the business with ongoing website updates and SEO. As the partnership developed, this expanded into Google Ads management in 2026, helping Black Duck Flooring strengthen both its online visibility and lead generation strategy.
The Challenge: Strengthening an Established Reputation Online
Although Black Duck Flooring had already built a strong reputation through the quality of its work and customer service, its digital presence needed to better support the next stage of growth. The key challenges included:
- Limited organic visibility for important local flooring searches
- A need for regular website updates to keep the site fresh, relevant, and aligned with the business
- The challenge of turning website traffic into more consistent enquiries
- A need to complement organic growth with a paid advertising strategy from 2026 onward
Black Duck Flooring needed a digital partner who understood the flooring industry and could help improve search visibility, strengthen the website, and support long-term lead generation.r to manage Google Ads, website development, SEO, content, and video marketing to deliver measurable growth.
The Turning Point: How Truth Digital Stepped In
Truth Digital worked with Ben Burns and the Black Duck Flooring team to improve the company’s digital presence through a focused and practical marketing strategy.
- Website Updates (Since 2024)
- We supported Black Duck Flooring with ongoing website updates to ensure the site better reflected the quality, professionalism, and breadth of services offered.
- This helped keep the website aligned with the business as it continued to grow.
- SEO Strategy (Since 2024)
- We began SEO work in 2024 to improve Black Duck Flooring’s organic visibility for relevant local searches.
- The focus was on helping the business appear more prominently for flooring-related services in Chichester and West Sussex, supporting long-term traffic and enquiries.
- Google Ads Management (Since 2026)
- In 2026, the strategy expanded to include Google Ads, allowing Black Duck Flooring to target high-intent customers searching for flooring services.
- This added another lead generation channel, designed to drive qualified traffic and increase enquiry opportunities.
Resolution: Measurable Outcomes & Ongoing Success
Today, Black Duck Flooring continues to work with Truth Digital on website updates, SEO, and Google Ads. The partnership has helped the business build on its already strong reputation with a digital presence that better supports visibility, enquiries, and long-term growth.
Key outcomes include:
- A stronger website presence that better reflects the quality of the Black Duck Flooring brand
- Improved organic visibility through ongoing SEO activity
- A more complete lead generation strategy with the introduction of Google Ads in 2026
- Continued support for a business already known locally for craftsmanship, service, and attention to detail
Black Duck Flooring’s site highlights its focus on quality, professionalism, and a straightforward customer experience, and Truth Digital’s role has been to strengthen the digital side of that offer so the business is easier to find and better positioned to convert interest into enquiries.