A Beginner’s Guide to Google Ads

Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that enables businesses to reach potential customers through targeted ads on Google’s search engine and its partner sites. For beginners, navigating Google Ads can seem daunting, but understanding the basics can set you on the path to creating effective and profitable ad campaigns. This guide will walk you through the essentials of getting started with Google Ads.

What is Google Ads?

Google Ads is an online advertising service developed by Google where advertisers pay to display brief advertisements, service offerings, product listings, and video content. These ads can appear in Google search results, on YouTube, and across Google’s extensive network of partner websites.

Why Use Google Ads?

  • Targeted Reach: Google Ads allows you to target specific audiences based on keywords, location, demographics, and interests.
  • Cost Control: With Google Ads, you can set daily budgets and maximum bids, ensuring you only spend what you’re comfortable with.
  • Measurable Results: Google Ads provides detailed analytics, allowing you to track the performance of your campaigns and make data-driven decisions.

Getting Started with Google Ads

  1. Create a Google Ads Account
    • Visit the Google Ads website and sign up for an account. You’ll need a Google account to get started.
  2. Set Your Goals
    • Define what you want to achieve with your Google Ads campaigns. Common goals include increasing website traffic, generating leads, boosting sales, or raising brand awareness.
  3. Choose Your Campaign Type
    • Google Ads offers several campaign types, including:
      • Search Campaigns: Text ads on Google search results.
      • Display Campaigns: Image ads on websites within Google’s Display Network.
      • Video Campaigns: Video ads on YouTube and other Google Display Network sites.
      • Shopping Campaigns: Product listings on Google Shopping.
      • App Campaigns: Ads to promote your mobile app.
  4. Conduct Keyword Research
    • Use tools like Google’s Keyword Planner to find relevant keywords that potential customers might use to search for your products or services. Focus on keywords that have a good balance of search volume and competition.
  5. Set Your Budget
    • Determine how much you’re willing to spend each day. Google Ads allows you to set a daily budget, ensuring you don’t overspend. You can also set a maximum cost-per-click (CPC) bid, which is the highest amount you’re willing to pay for a click on your ad.
  6. Create Your Ads
    • Write compelling ad copy that includes your chosen keywords. Ensure your ads have a clear call-to-action (CTA). For example, “Buy Now,” “Sign Up,” or “Learn More.” Use the ad preview tool to see how your ads will appear to users.
  7. Design Landing Pages
    • Ensure that the landing page your ad links to is relevant, user-friendly, and optimised for conversions. A well-designed landing page can significantly improve your ad performance and Quality Score.
  8. Set Up Conversion Tracking
    • Use Google’s conversion tracking tool to measure the actions users take after clicking on your ad. This could be purchases, form submissions, or phone calls. Conversion tracking helps you understand which ads are driving the most value.
  9. Monitor and Optimise
    • Regularly review your campaign performance through Google Ads’ analytics. Pay attention to key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Use this data to adjust your bids, keywords, and ad copy to improve performance.
  10. Explore Advanced Features
    • As you become more comfortable with Google Ads, explore advanced features like re-marketing, which targets users who have previously visited your site, and ad extensions, which provide additional information like location, phone number, and links to specific pages on your site.

Tips for Success

  • Start Small: Begin with a small budget to test different strategies and see what works best for your business.
  • Focus on Relevance: Ensure your ads and landing pages are closely related to the keywords and user intent.
  • Use Negative Keywords: Exclude irrelevant search terms that you don’t want your ads to appear for, saving budget for more relevant clicks.
  • Regularly Update: Continuously optimise your campaigns based on performance data to improve results over time.


Google Ads can be an incredibly effective tool for driving targeted traffic and achieving your business goals. By understanding the basics and following best practices, even beginners can create successful ad campaigns. Start small, stay focused on your goals, and continuously optimise your efforts to make the most out of your Google Ads investment.

Call Truth Digital today and see how we can help you further with your google ad words.