Background
KHR Company Ltd is a long-established, family-led supplier of professional floor sanding solutions, serving trade customers across the UK. Founded in the early 1980s by Karl and Jeanne Roese, KHR began as a small family business with a clear promise of value, quality, safety, and service. Over four decades later, those same principles continue to define the brand.
Today, KHR is led by Katie Roese-McLean and Peter Roese, continuing the family legacy while supporting a nationwide customer base with expert advice, training, fast turnaround times, and a comprehensive range of floor sanding machines, abrasives, finishes, tools, parts, and accessories.
Katie, Company Director at KHR, has worked closely with Tom for a number of years. Through this long-standing relationship, Katie was introduced to Truth Digital to help strengthen KHR’s digital presence and support the next stage of growth for the business.
The Challenge: Supporting a Legacy Brand in the Digital Space
Despite KHR’s strong reputation within the flooring industry, their digital presence needed to better reflect the scale, professionalism, and heritage of the business. The key challenges included:
- Modernising the brand online – Ensuring KHR’s website and branding matched their position as a trusted national supplier.
- Increasing online visibility – Reaching new trade customers through search and paid advertising while maintaining strong relationships with existing clients.
- Showcasing expertise and products effectively – Communicating the depth of knowledge, stockholding, and technical support KHR offers.
- Driving measurable enquiries and sales – Creating a digital strategy that generated consistent, trackable results across multiple channels.
KHR needed a digital marketing partner who understood the flooring industry and could deliver a joined-up strategy across website, branding, advertising, and content.
The Turning Point: How Truth Digital Stepped In
Truth Digital worked closely with Katie and the KHR team to deliver a multi-channel digital strategy that respected the company’s heritage while positioning the brand for continued growth.
Website Design & Development
- Updated and developed a modern, user-friendly website that clearly communicates KHR’s product range, expertise, and trade-focused approach.
- Improved navigation, structure, and calls-to-action to support stronger online conversions.
Branding & Photography
- Refined KHR’s visual identity to ensure consistency across digital channels.
- Delivered professional photography to showcase products, facilities, and the people behind the business, reinforcing trust and credibility.
Google Ads & Meta Ads
- Launched targeted paid advertising campaigns to reach flooring professionals actively searching for machines, consumables, and training.
- Focused on high-intent traffic and measurable ROI.
SEO Strategy
- Implemented an SEO strategy to improve organic visibility for key products and services.
- Supported long-term growth by strengthening KHR’s presence in search results.
Social Media Management
- Increased brand awareness and engagement across social platforms.
- Highlighted product launches, industry knowledge, and the people behind KHR, helping to strengthen relationships with the trade.
Resolution: Measurable Outcomes & Ongoing Success
Today, KHR Company Ltd continues to work with Truth Digital across website management, branding, SEO, paid advertising, and social media. The partnership has helped modernise KHR’s digital presence while staying true to the values that have driven the business since 1981.
Key outcomes include:
- A professional website that reflects KHR’s scale, heritage, and expertise.
- Increased visibility across search engines and paid advertising channels.
- Stronger engagement with trade customers through social media and content.
- A cohesive brand presence across all digital touchpoints.
By combining KHR’s industry knowledge with Truth Digital’s expertise in flooring-focused digital marketing, the business is well positioned for continued national growth.
Visit their website: https://khr-online.com