Background
CVS (Carpet & Vinyl Showroom), based in Birstall, just outside Leeds, is a well-established flooring retailer known for providing high-quality carpets, vinyl, and flooring solutions, alongside exceptional customer service. The company has built a loyal customer base but recognised the need for a stronger online presence to reach new audiences and maximise engagement with existing clients.
In early 2023, CVS was introduced to Truth Digital by Tom, who recognised the potential for a digital marketing partnership that could elevate the brand and increase measurable business results. At that time, CVS had a minimal online presence and limited digital marketing activity. They were eager to drive more in-store visits, capture web-based leads, and engage their audience more effectively.
The Challenge: Boosting Online Visibility & Engagement
ThCVS faced several digital challenges that were holding back growth:
- Limited online presence – Their website and social media channels were underdeveloped, making it difficult for potential customers to discover them online.
- Low engagement with existing clients – They had a strong customer base but lacked strategies to nurture and encourage repeat business.
- No structured lead-generation system – While in-store sales were strong, there was no reliable method to capture and convert web traffic into actionable leads.
- Need for a professional website – Their existing site wasn’t optimised for conversions or search visibility.
CVS required a full-service digital marketing partner to implement strategies that would increase both online and offline results, while creating a professional, customer-friendly digital presence.
The Turning Point: How Truth Digital Stepped In
Truth Digital implemented a phased digital marketing strategy for CVS, focusing on the most impactful channels first:
Google Ads Management (Early 2023)
- Launched targeted campaigns to increase footfall to the Birstall store and drive trackable web form submissions.
- Optimised ads for local search intent, ensuring high-quality leads and measurable ROI.
Email Marketing (Early 2024)
- Developed campaigns to engage the existing client base, including a refer-a-friend scheme and supplier spotlights.
- Nurtured relationships with customers to encourage repeat business and brand loyalty.
Social Media Management (Late 2024 onward)
- Established consistent posting across social platforms to increase online visibility.
- Showcased the friendly faces behind CVS, strengthening customer trust and brand personality.
Website Development (Early 2025)
- Built a modern, mobile-friendly website optimised for conversions and search visibility.
- Improved user experience with easy navigation, clear calls-to-action, and professional imagery of products and showroom.
- Boosted online conversion rates and enhanced the overall digital presence of CVS.
Resolution: Measurable Outcomes & Ongoing Success
Today, CVS continues to work with Truth Digital across Google Ads, email marketing, social media, and website optimisation. Key outcomes include:
- A win in the England’s Business Awards for Best Carpets & Flooring- Yorkshire
- Increased store footfall and web form submissions through targeted Google Ads campaigns.
- Higher engagement and repeat business from email marketing campaigns.
- Enhanced online visibility and brand personality through social media.
- Improved online conversions and professional digital presence with the new website.
“ Great service from Truth Digital. Experts in the their field. we have had great success with our google campaigns.“ – Ryan Fisher, Managing Director
By leveraging Truth Digital’s expertise, CVS has turned their digital presence into a measurable growth engine, supporting both in-store and online success.
Visit their website: carpetandvinylshowroom.co.uk